Industry Knoxville TN
Are you involved in marketing and sales for the assisted living and long-term care industry? Find tips on how to find success when marketing and recruiting for your business.
Advertising in the newspaper (with a specific, non-vanity ad) is also effective. Don't forget that no matter what market you choose, your message must contain an irresistible free offer, and your media choice must be consistent.
Marketing can seem like a complex maze, but you can eliminate its mystery with the use of some simple math that is founded on one guiding principle: Leads generate sales. Sales translate into move-ins. Your move-ins, less resident attrition, determines ending occupancy. Marketing functions as the "flow control". Your program, if properly planned and executed, creates the flow of leads—the lead objective—that will be converted into move-ins—the sales objective.
It’s not good enough to just hit our goals – we need to exceed them every day, week, month, quarter, and year. We are not getting awarded for the highest closing ratios.
Making your company's job postings stand out in the crowd