Direct Marketing Services Knoxville TN

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(865) 523-7440
603 W Main Street # 6
Knoxville, TN
Internet Services, Internet Marketing Services, Computer Hardware and Supplies, Internet Service Providers, Web Site Design

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Lock Net Internet Services
(865) 693-4455
1745 Hitching Post Dr
Knoxville, TN
1st Internet Resources
(865) 577-9800
921 Knob Creek Blvd
Seymour, TN
(615) 872-0895
720 Massman Dr
Nashville, TN
Custom Mailing Solutions
(615) 506-8606
410 Charlotte Ave
Nashville, TN
Knoxville Internet
(865) 588-2465
Knoxville, TN
U.s.referral Link
(865) 332-3474
537 Azalea Dr
Maryville, TN
Buzzplant - Interactive Marketing Solutions
(615) 550-2305
Franklin, TN
Communications and Public Relations Consultants Direct Marketing Internet Advertising Internet Marketing Services Internet Services Marketing and Public Relations

Native Graphix Marketing
(877) 905-5300
P.O. Box 3071
Memphis, TN
Paradigm Marketing & Creative
(901) 685-7703
8275 Tournament , Suite 330
Memphis, TN
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Don't Forget More Traditional Advertising, Marketing in Seeking Seniors, Boomers | Article

Housing For Seniors Report

Don't Forget More Traditional Advertising,
Marketing in Seeking Seniors, Boomers

CD Publications, copyright 2006

Internet use has made so many aspects of life and business easier in recent years—a development which could cause many to take for granted the fact that some simply don’t use the medium much or at all.

And while the Web should not be completely overlooked for marketing homes, properties and housing services, those in the industry shouldn’t over-rely on technology to get their messages out. That goes for communicating with baby boomers as young as 55 all the way to the oldest of nursing-home residents. Re-member, as a general rule, the older the demographic is, the more likely the resistance to change.

“Even though the percentage of boomers becoming Web savvy has increased radically since its inception, there still remain those who want to physically hold a book, turn the pages and make notes,” says Lisa LaCount, author of 1001 Active Lifestyle Communities.

LaCount and husband/co-author Stephan LaCount, whose book provides price and amenity information on more than 1,000 active lifestyle communities in 45 states, tell HSR a growing trend among builders is to rely more on Internet promotion than actual print sources when marketing and advertising. Though the couple runs the Active Adult Living Web site, the LaCounts believe limiting focus primarily to new technology fails to address a wide audience of people who simply don’t want to become computer or Web savvy.

In fact, since the active-adult industry is so new, there aren’t a lot of so-called old-school marketing/advertising/consumer resources out there. Lisa LaCount tells us there haven’t been books comparable to the Yellow Pages for this specific industry until recently.

Stephan LaCount tells us that, during the phase when the couple was gauging interest in the book they eventually compiled, seeing his father’s use of an entertainment coupon book struck him hard.

“He had all his favorites in the book marked with paperclips—you just can’t do that on the Internet,” he says of his father, now in his 80s.

The need for such written, touchable resources, especially regarding housing options, appears even more important for demographics older than the baby boomers. Though many adult chil-dren of assisted-living or nursing-home residents may be Web savvy, the residents themselves often want some-thing they can reference without logging in to anything, says Lisa Gelhaus, of the Nat’l Center for Assisted Liv-ing.

“There’s a place for each media venue,” Gelhaus tells HSR. “But people already living in assisted living say Web sites aren’t helpful to them.”

Gelhaus tells us polling by NCAL illustrates the de-sire of those considering becoming assisted-living resi-dents indicates that, generally, they want something they can “hold on to” as a reminder of what they may have seen and heard during a visit to a property. It is exactly why...

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